The ideal cut diamond is cut to “ideal” mathematical proportions in which every facet is placed at exact angles to create an ideal equilibrium between optimum brilliance (return of light to the eye) and the scattering of light, or “fire” (this is the prism effect that separates white light into its spectral colors). To attain this optimum reflection and refraction of light, the cutter must be willing to forfeit valuable carat weight to yield a smaller diamond though with superior beauty.

The hearts and arrows cut was developed in the 1980s by Japanese cutters who produced diamonds cut so precisely that the facet reflections created overlapping, kaleidoscopic patterns when seen through reflecting viewers. These diamonds created a visual pattern of eight “hearts” visible through the pavilion (the bottom, or pointed section of the diamond) and eight “arrows” when the stone was viewed in the table-up position. This visual phenomenon was nicknamed the “Cupid effect,” and these diamonds became known in the trade as “hearts and arrows.”

Beginning in 1997, Brian and his father, Benjamin Gavin, researched and improved the 90′s version of the hearts and arrows design. Their conjunctive wisdom in the fields of cut and light performance, based on five generations of experience, helped them achieve a illustrious betterment on the standard hearts and arrows design of the day, enhancing the “performance” quality of the diamond, and improving its light reflective performance under all lighting conditions. These improvements , introduced in 1998, set a new quality benchmark and created a new grading system for the worldwide standard hearts and arrows pattern cut and earned Gavin the reputation globally as “The Cutter”.  Gavin’s ideal Signature cut is accepted today as the standard that other companies emulate.

In March 2009, Gavin launched his new Brian Gavin Signature Hearts and Arrows diamonds. These stones are cut to even more strict specifications for quality and brilliance. Every Brian Gavin Signature Hearts and Arrows diamond earns the coveted AGS 0 grade for Light Performance and is accompanied by the new AGS Platinum Diamond Quality Document established in January 2009.

These signature-cut diamonds are optically balanced for uttermost visual performance. This signature quality gives nature to the beauty and individuality of each stone. The inner essence of the diamond is revealed in a recognizable manner through its contrast,brightness, and scintillation. They also look absolutely beautiful in Brian Gavin’s custom designed engagement rings  . This distinct difference is what is so extremely appreciated in each Brian Gavin Signature Hearts and Arrows diamond. Cut Beyond Brilliant™.

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